Discover where you stand on the Digital Maturity Curve—and why only Stage 4 & 5 companies are unlocking true value from AI.
AI isn’t failing because the models are wrong.
It’s failing because organizations aren’t mature enough to sustain transformation.
Most CX and digital teams are stuck in pilot purgatory, layering tools on top of legacy debt, with no execution discipline.
What’s missing isn’t technology — it’s alignment, governance, and focus.
“AI eliminates administrative work — not the strategic orchestration needed to make it meaningful.”
— Nav Thethi
AI doesn’t reward the most innovative companies.
It rewards the most disciplined ones.
70–95% of AI initiatives fail — not because of models, but because of fragmented execution.
Strong PMOs are the only structures already designed to govern transformation across data, CX, operations, and technology.
“AI eliminates administrative work — not the strategic orchestration needed to make it meaningful.”
— Nav Thethi
Answer 10 strategic questions
Get your AI-readiness maturity score
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No pressure. No pitch. Just insights built for enterprise leaders navigating complexity.
As AI accelerates, maturity gaps widen.
Organizations that succeed aren’t doing more — they’re doing better.
They cut deadweight projects, align CX and AI to real outcomes, and build governance that sustains change.
If you’re not moving into Stage 4 or Stage 5, AI won’t scale.
It will stall. And your competitors won’t wait.
Nav Thethi is a Forbes Council member, executive advisor, and host of The Nav Thethi Show, where he interviews global leaders on digital maturity, AI transformation, and CX strategy.
He works with Fortune 500 executives to align technology, operations, and customer experience for measurable impact.
“I help leaders cut through the noise, see where they really stand, and make decisions they can stand behind.”



Super impressed with Nav’s marketing strategy and brand messaging. Noticed a definite uptick in customer engagement and sales! Highly recommend.



Tried a few consultants, but Nav sticks out. Their brand positioning game is solid. Also loved their digital overhaul strategy. No nonsense, just results.



Nav Thethi's social media strategy transformed our online presence. Effective, reliable management led to noticeable growth. Exactly what we needed without any fuss.
FAQs
Your Questions Answered: Insights for Clarity and Confidence
We specialize in retail, technology, healthcare, and startup sectors, offering tailored marketing solutions.
Our services are scalable and customizable, focusing on cost-effective strategies for small businesses and comprehensive integrations for larger enterprises.
What makes Nav Thethi different from other marketing consultants
Our approach blends data-driven insights with innovative thinking, ensuring impactful strategies with personal expertise and attention.
Absolutely, we integrate digital and traditional methods to create a cohesive strategy.
What's your process for taking on a new client?
We start with a consultation to understand your business objectives and challenges, followed by a strategic review and proposal development.
Success metrics are customized based on specific goals including ROI, conversion rates, engagement metrics, and brand growth. We utilize a variety of analytics tools and feedback mechanisms.
Take the free digital maturity assessment and learn how to close the CX–AI gap — before it grows.
Connect on LinkedIn linkedin.com/in/navthethi
Listen to the show The Nav Thethi Show